Democratic Senatorial Campaign Committee/Opposition Media

Challenge: On the eve of the 2010 U.S. Senate primary campaign and in the face of the White House’s push for comprehensive financial reform legislation, StP was brought in to develop and launch this high-production value, rapid response video that was released the moment after election results were in.

Strategy: StP scripted and produced a one-minute web spot that combined high-level motion graphics, voice over and media clips to convey a clear, concise message in an engaging but serious tone.

Results: The spot quickly generated coverage in an AP article and a flurry of blog posts that effectively tied Republicans to Wall Street malfesiance for the remainder of the campaign.

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